Interview avec M Paavo Vasala, Président de Liana Technologies

Flash France Finlande  | 

Could you tell us about your professional background?


Our company has a long history in digital corporate communications offering internet-based SaaS-tools, called Liana-products, for companies to promote and market their services and products through the internet. The founders have been entrepreuners in communication business for 30 years and in internet-business 17 years. Most of our 100 employees have academical education in software programming, marketing or communications.

Could you introduce us your company, Liana Technologies?


Liana Techologies is based in Oulu, Finland, and clients are around the world. We sell Marketing Cloud and PR Cloud services, which we have designed by ourselves. Clients are Marketing and PR executives of companies, associations or governmental bodies. We have in Oulu 100 employees in Finland and in Russia, UAE, Germany and France totally 20. Turnover is 8 M€ this year, company is profitable and privately owned by founders. The Finnish parent company Koodiviidakko was awarded by the Association of Entreprenerus in Finland in 2012 as a best company in IT sector in Finland.

Liana Tech is recognized among the fastest growing technology companies especially in
Finland, in EMEA area (Europe, in the Middle East and Africa). Besides your local offices in Oulu
 and in Helsinki in Finland, your company is very well represented internationally as well. Your 
company’s offices are located in Berlin, Dubai, Moscow, Shen Zhen in China and most recently in Paris.
How would you describe your aims and ambitions in the French market?


France is a big country, which has high penetration of the Internet, and commercially very strong. Using the internet, and especially the services we provide including marketing automation are expanding rapidly in France. Our reliable and high standard services will fullfill the needs of demanding clients in France. We want to become a market leader in France in the coming years by bringing superb new versions and offering excellent customer service in French to every customer. Vous êtes notre membre le plus récent.

You are our newest member. How do you see the cooperation between your company and the
French-Finnish Chamber of Commerce?


We are very happy about the co-operation with CCFF. We have got very valuable advice, great contacts and important assistance to establish our French company in Paris.

You and the CCFF are going to organise a breakfast and marketing event in September. 
Tell us a little bit of that event.
Event for customers and the partners will be 18 September, and all the people interested in using digital marketing are warmly welcome.

Paavo Vasala
Chairman of Liana Tehnologies

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